About Us

Welcome to In the Stands Co.

Fan gear, served with a side of banter.

In the Stands Co. was made for the ones yelling from row Z, riding the highs and lows of the game, and backing their team no matter what or how many post-game pints it takes.

We’re a small, independent label out of Perth, WA, making collectible fan merch with a sense of humour and a whole lot of heart. Think enamel pins, patches, and limited-run drops that celebrate the culture around the game - the chants, the chaos, the cult heroes, and the fans themselves.

Our first-ever product? A tribute to the Matildas' visit to WA: a footy-mad quokka in green and gold. It’s weird. It’s wonderful. It’s wildly limited.

So whether you’re here for the goals, the vibes, or just the post-match banter - welcome to the stands.

 

🌍 Why We Exist

Celebrate the sidelines: We make merch for the fans - not just the athletes.

Keep it fun: Sport’s better with banter, and our designs reflect that.

Support local: Designed and shipped from WA.